Research methodology forms the bedrock of scholarly inquiry, providing a systematic framework for conducting rigorous and reliable research across diverse disciplines. Whether researchers are exploring the intricacies of financial markets, analyzing business strategies, or investigating economic theories, the principles of research methodology will serve as the guiding light, illuminating the path ahead and empowering researchers to navigate the complexities of academic inquiry with confidence and precision. This book is the culmination of years of teaching, research, and practical experience in the field of research methodology. Drawing upon a wealth of theoretical insights, practical examples, and hands-on exercises, I have endeavored to create a comprehensive and accessible resource that meets the specific needs of undergraduate and postgraduate students. Research methodology is not merely a set of techniques or methods; it is a mindset, a way of thinking, and a commitment to intellectual rigor and integrity. It is my sincere hope that this book will inspire researchers to embrace the challenges and opportunities of research, empowering researchers to make meaningful contributions to the field of commerce and management studies and beyond.