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This textbook provides clarity on concepts and theory addressing different approaches to negotiation and its applications. Each chapter consists of a case study, discussion questions, activity and exercises to test your knowledge on the concepts studied. The Mahabharata, which gives excellent examples of negotiation strategy and tactics, finds some reflection in this book.

Author Himanshu Rai
Publisher McGraw Hill Education Private Limited
Language English
Binding Type Paper Back
Main Category Commerce & Business
ISBN13 9789387067974
SKU BK 0207096

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