Helpline: 033-41802100
Helpline: 033-41802100
arrow

Menu

arrow
Go Back

Intellectual Property Rights : Protection And Management

Rs 676

Rs 795

discount

-15%

Inclusive of all taxes

This item is currently Out of Stock

Out Of Stock

Check Delivery

Please enter PIN code to check delivery availability

Intellectual Property Rights (IPRs) have become an essential element of today's management world ? not only in its day-to-day activities, but also in specific events like mergers, acquisitions, takeovers, and in financing its operations. Business managers with the knowledge and expertise of IPRs and their management are scarce and are offered premium positions in organisations, not only in India but also in other parts of the world. This book provides an introductory perspective on the various IPRs and their management. It specifically covers aspects of patents, trademarks, copyrights, designs, trade secrets, geographical indications, and protection for integrated circuit layout-designs. In addition to these IPRs, the book covers their management for the benefit of the organisation, using the C-S-E-R framework devised by the author. It also introduces the readers to the international treaties and conventions on IPRs, which have a significant bearing on the IP laws in India and exposes them to the implications of IPRs on the economic development of a country like India. In a nutshell, this book aims to serve as a handbook generally for people from all walks of life and specifically for people from business management interested in understanding the IPRs and their management.

Author Nithyananda. K. V.
Publisher Cengage Learning India Private Limited
Language English
Binding Type Paper Back
Main Category Commerce & Business
ISBN13 9789386668578
SKU BK 0201952

Recommended for you

A handpicked list of products which has touched millions

icon
Fast Shipping

Fast Shipping On All Orders

icon
Replacement Guarantee
Easy Replacement

30 Day Money Back

icon
Online Support 24/7

Technical Support 24/7

icon
Secure Payment

All Cards Accepted