A business strategy consists of certain guiding principles that helps an organization make quick and accurate decisions. Since an organization is nothing without its people, strategy is essentially human centric. It is about how people in an organization should make decisions and allocate resources to attain critical objectives. A robust strategy offers a clear roadmap with guiding principles defining the actions individuals in an organization should take (and not take). It also provides insights into the things one should prioritize (and not prioritize) to accomplish desired goals. This book highlights strategy techniques that can help you navigate both your personal and professional conundrums. It tries to showcase how strategy consultants think through frameworks, examples and tools, to help young professionals improve their chances at professional success. Conceived as a definitive guide to achieving both personal and professional success, Why Your Strategy Sucks will unleash your true potential to win at work and in life.