According to a YOLIGOV poll done in Britain in September 2012, Sir Richard Branson is the manager that British employees would most like to have. Richard Branson, a legendary corporate figure with more than 40 years in industry, is an inspiring humanitarian initiative pioneer. Richard reveals and distils his leadership and business success secrets in The Virgin Way: How to Listen, Learn, Laugh, and Lead. Richard muses on the traits he believes are necessary for success in today's world using examples from his own business transactions as well as his observations of many people who have inspired him, including politicians, business leaders, explorers, scientists, and philanthropists. This is not your typical leadership book. There are no rules; rather, there are leadership secrets.