Why did Harsh Mariwala leave his family business? What made the entire Dabur management to quit one day? How did Dhingra brothers turn a suffering business in to India?s second largest paints company? This is a fascinating behind the scenes look into what goes behind brands like Marico, Dabar, Keventers, Berger Paints, Select Group, Max Group and many others. The book focuses on the culture, family politics, business rivalries between and within families, ego battles and a lot more. Plus there are the inheritors themselves who sometimes take the business to great heights and during others, lead to its doom.