THIRTY PROFILES AND PERSPECTIVES FROM THE BUILDERS OF THE INDIAN PR INDUSTRY. Kiran Ray Chaudhary. Madhavendra Das. Tarun Deo. Nikhil Dey. Deepshika Dharmaraj. Dhrubajyoti Gayan. Veena Gidwani. Santanu Gogoi. Ameer Ismail. Deepak Jolly. Pranav Kumar. Sonya Madeira. Sunayna Malik. Nitin Mantri. Anurag Mittal. Abhilasha Padhy. Pooja Pathak. Udit Pathak. Valerie Pinto. Xavier Prabhu. Sharif Rangnekar. Rekha Rao. Amitabh Saxena. Radhika Shapoorjee. Atul Sharma. Ashwani Singla. Aseem Sood. Rakesh Thukral. Sarvesh Tiwari. Dilip Yadav. These are some of the best-known names in the business of public relations, the builders who laid the ground on which the profession stands today. In Shine: Stories and Insights from India?s Public Relations Builders, editors Amith Prabhu and Sarika Chavan interview thirty senior PR professionals, where they talk about their life, work and methods. Read together, the thirty pieces illuminate how the field of PR consultancy has grown over the years. These tales allow the reader a ringside view of the many ways in which these leaders found their way to the profession?and to success. A must-read for every PR professional and enthusiast.