Product and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques, and emerging applications for managing a product as well as a brand. The book has been divided into seven parts. Part I provides a detailed discussion on handling products, product life cycle, and developing new products. Parts II and III explain the various brand choice models, brand identity, and brand image in detail. Part IV describes the marketing and accounting concerns of brand valuation, and the methods of brand tracking and monitoring. Parts V, VI, and VII elucidate the brand revitalization techniques, methods of building a successful brand in the Indian market, and strategies used to keep brands alive across geographical borders. Readers would find this book useful for the detailed coverage of concepts supported with numerous real-life examples, exhibits, and case studies.