In academics and research, everyone needs publications. It has always been a vital requirement in an academic & research career. Due to a lack of a comprehensive setup of learning writing skills, career growth is affected. This book provides the foundation for effective paper and thesis writing. The book covers: ?Basics of research, review paper, synopsis and thesis writing ?Targeting quality journals; Impact factors as journal metrics, detection and avoiding plagiarism. ?Planning, executing, reporting, documenting and presenting the research work including empirical studies ?Defending thesis, useful resources for writing and research USPs of the book are Easy language, to-the-point coverage of topics, effective presentation, and vital further reading links on every topic.